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22 Best SEO Tools in 2025: Free & Paid Options

But GrowthBar counts more prominent companies like Minted, MagicJack, Square, Spekit, and Teepublic among its customers. Jasper is an AI content platform that helps you create, promote and measure content that resonates with your audience. That amazing website performance audit tool won’t help much if it can’t talk to your reporting dashboard. Look for tools with solid APIs and native integrations with your existing tech stack. This ensures your website performance metrics flow seamlessly into client reports alongside other SEO data, giving a complete picture of results. All plans include a 14-day free trial with a 30-day money-back guarantee.

seo tools

MarketMuse’s AI-based guidance ensures that the content you create is comprehensive, authoritative, and relevant. By enhancing the relevance and depth of the content, MarketMuse can significantly improve the SEO success rate. With MarketMuse’s ability to recognize related content, users can create a robust, interlinked content strategy that can enhance the website’s domain authority. Additionally, RankIQ’s SEO tools are more basic and may not be suitable for larger enterprises that require advanced features. The service also doesn’t integrate with other digital marketing tools, which could be problematic for users who need such integrations.

Review of the 20 SEO tools

seo tools

When you use SEO tools, you can work more effectively and save money. Thanks to Dopinger’s SEO tools, even if your business is costly, you can create more planned strategies with analysis and optimization studies and save time and money. In addition to all of these, it is also very important to measure your return on investment. Semrush is one of the most popular SEO tools globally, offering a wide range of SEO and content marketing features. You can conduct keyword research, monitor backlinks, analyze competitors, optimize content, and much more, all through this platform. If you’re serious about backlinks (and you should be), Majestic is the tool you need.

My personal test of Google Search Console

By comparing the following elements, you can narrow down your search and zero in on the right free SEO tool for your unique needs and preferences. The platform also protects your profile from unauthorized changes. This SEO Anomaly means that you can easily prevent a competitor or someone else from marking your business permanently closed or changing your name, location or opening hours. If keyword research is your top priority and your website is already set up with Google Analytics, Keyword Hero should be on your radar. General SEO reports, specific SEO reports, and even white label SEO reports are easily generated for your clients in one convenient place. “SEO Site Checkup runs through a fast audit of your site, checking for proper tags and surfacing any errors that might come up.”

Ubersuggest provides a complete set of SEO tools at a fraction of what enterprise platforms charge. Its standout feature is the lifetime purchase option, which eliminates ongoing subscription costs entirely. One-click SEO content generation analyzes top-ranking pages and creates optimized articles that match search intent in minutes instead of spending hours on research and writing. As your business grows, you can always upgrade to more advanced solutions. Starting with affordable options helps you understand which SEO activities work best for your specific business before investing in more expensive tools.

seo tools

Site Explorer—study your website’s organic search traffic and backlink profile

seo tools

If your business success depends heavily on how much high-quality traffic you drive to your website, you need to master SEO. It’s virtually impossible to improve your Google rankings without using SEO tools for keyword research, backlink monitoring, competitive analysis and website optimization audits. This tool, while free, requires a valid Google Ads account to access its features. It allows me to discover new keywords related to my business, understand their search volume, and see how competitive they are.

  • Siteliner is an SEO checker tool that helps you find duplicate content on your website.
  • Serpstat is an all-in-one SEO platform that provides comprehensive solutions for many digital marketing needs.
  • Microsoft Bing Webmaster gives you access to many tools that offer insight into your website, such as reporting, diagnostic, and SEO tools.
  • More than 50 SEO Tools to keep track of your SEO issues and help to improve the visibility of a website in search engines.
  • The good news is that AI is making crafting personalised outreach messages that increase link-building conversion rates easier.
  • Whether you have mobility issues or you’re in the dark about your off-page SEO, Raven Tools is an incredible time-saver.

As both tools are free, it’s worth trying both to see which one suits your needs best. I use Detailed when I want to get quick page insights without opening separate tools or tabs. Keyword Insights gathers live search terms from Google Autocomplete, People Also Ask, and Quora. So, it might surface more up-to-date, trending topics, but without the data of a tool like Semrush.

Google Search Console (GSC) is a free alternative to SEO Gets. It lets you track keyword performance, impressions, clicks, and average positions over time. For example, if I focus on SEO, YouTube, or backlinks, I can easily check their clicks and impressions.

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